I first pferred the client multiple options in terms of story or concept. Having a conversation with them and sharing some of the initial ideas I had for the project.
For example in the image on the right, I offered 4 ideas:
The octopus (based on their logo), gives/opens a present.
An elf working on building a toy.
THe octopus coming out of a box/present.
A pan shot of a christmas tree.
Once the client picked their favorite, I went ahead and started storyboardingt he idea.
I got the opportunity to work with Pryme Net and create a short 2D hand drawn animation for them to use as a digital Christmas card for their employees. This animation took about a month for completion and I worked on all aspects of production from character design to compositing. It was animated on Proreate and composited in Adobe After Effects. Keep scrolling to see some of the process.
Once the client was happy with the idea, I went ahead and started animating using procreate. Showed the half way through the process to get their approval and continue the process.